styling ecommerce photoshoots

…with a focus on new arrivals and brand cohesion.

I carefully choose SKUs and accessories per look to meet objectives, ensuring each outfit is intentional and visually cohesive.

Styling choices are made with careful attention to brand compatibility, while keeping the customer front of mind and aligning with current trends.

I direct talent to achieve natural, on-brand imagery, and I stay activley engaged at the monitor throughout shoots – communicating with the photographer when I believe we’ve captured the right shot or when adjustments are needed.

editorial eye for behind-the-scenes (BTS) content

…that brings brand moments to life.

I capture authentic, engaging BTS content across photoshoots, campaign days, activations and internal team trainings – highlighting the process and people behind the work.

With an eye for storytelling and brand alignment, I help create content that documents and elevates the experience.

engaging content that showcases physical spaces

…with a focus on retail environments.

I’ve produced a range of stills and short-form video content – including Instagram Reels and TikToks – that capture the atmosphere, design and key visual elements of retail spaces.

With a focus on new arrivals and in-store merchandising, my content is crafted to drive customer interest and traffic – whether thats encouraging visits in person or boosting engagement online.

My approach blends aesthetic storytelling with strategic framing to highlight the spaces unique identity and connect with audiences in a visually impactful way.

building brand-enhancing influencer partnerships

I’m comfortable networking with talent and have a natural ability to engage with influences in an authentic, professional way.

I know how to identify the right fit for a brand or campaign – not just based on follower count, but on content quality, audience relevance, and creative angle.

I’m passionate about spotting emerging talent early and believe in giving a platform to diverse voices, understanding that impact often comes from originality and engagement, not just scale.

Quick turnaround, short-form content featuring myself

I’m confident in creating short-form styling content featuring myself, with a focus on both new arrivals and slower-moving products.

Produce engaging reels, mirror selfies and styling videos that showcase key pieces in a relatable, on-brand way.

Whether working from a clear brief or taking full creative lead, I’m comfortable styling looks that align with brand goals – helping to drive interest, improve sell-through and connect with the target customer.

managing both main and secondary social media channels

I have managed content across a brand’s primary channels, and assumed full ownership of a smaller, secondary account that branched off from the main platforms.

I have experience ideating, creating and posting content, managing engagement, tracking performance, and maintaining a consistent brand voice.

I have end-to-end experience in both supporting broader campaigns and independently leading the direction of a niche channel.

Editing and producing content end-to-end using mobile tools

All of my content is captured and edited directly on iPhone, allowing me to work quickly and deliver on tight turnaround requests for content.

I’m confident using mobile editing apps to piece together clean, engaging footage that feels elevated while still being authentic – whether it’s for Instagram Reels or TikTok.